Should You Use Employees or Professional Actors in your Commercial?
A well-made commercial can be a cost-effective way to drive business and sales for your organization. You can use a commercial…
Why Lighting is Important in Television Advertising
Introduction Although spending on digital advertising has been expanding at the expense of traditional approaches, last year’s research by eMarketer shows…
The Changing Landscape of Advertising
By now, we’re all very familiar with how the Internet has changed almost every aspect of life as we know it….
Is Your Business Set Up to Rank Well on Google?
The most recent version of the Moz Local Ranking Factors came out a few weeks ago. For local businesses trying to…
Do Young People Still Watch Television?
The rise of the internet a couple of decades ago was seen as a major challenge for the TV and electronic…
Automobile Dealers: Do You Know Where Your Sales Come From?
Since the beginning of the automobile era, car dealers have been advertising to their customers using the same basic methods. Whether…
Is TV Advertising Too Expensive?
When planning their advertising and media budgets for the year, many companies completely ignore television advertising. Why? Because they think it…
Advertising to Millennials
When the subject of how to advertise to millennials comes up, many in the advertising industry just scratch their heads. It…
Does Social Media Marketing Help Your Business?
The argument of whether social media marketing works has existed since the term was invented over 20 years ago. And it’s…
What Factors Determine the Cost of a Commercial?
The fact that you’re reading this is a good indicator that you are at least entertaining the idea of using television…